Our Priorities

Public Broadcasting

Public Broadcasting

When the CBC was originally created, it was intended to be the nation’s public square – a place where we come together, to learn about each other, to share our tragedies and triumphs, our struggles, and our histories. For many decades, the CBC did just that and, in the process, became a world leader in broadcasting.

But after years of underfunding and neglect, the CBC’s ability to fulfil its public mandate is increasingly coming under threat.  That’s why we continue to call on the government to provide our national public broadcaster with the tools and resources it needs to properly serve the public. Canadians deserve a strong and vital CBC – one that they can be proud of for generations to come.

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The election results clearly show that Canadians have cast their votes in favour of a strong Canada, capable of defeating threats to our national sovereignty.  That most certainly includes supporting CBC/Radio-Canada. As we continue to face the uncertainty and unpredictability of Donald Trump, it is essential that all political parties accept that Canadians want and need a robust national public broadcaster.   

The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.

In response to Pierre Pollievre’s promise to defund the CBC/Radio-Canada, nonprofit group Friends of Canadian Media is launching a campaign to call on Canadians to vote for parties and candidates in the upcoming federal election that will save the public broadcaster.

Inspired by the anti-Trudeau flags that were popular on the right, the “FU** the CBC” campaign highlights the importance of supporting Canada’s national public broadcaster, especially in the face of U.S. President Donald Trump’s threats to Canadian sovereignty.

“For months, we’ve had to endure Conservative leader Pierre Poilievre’s cynical calls to defund our national public broadcaster,” says Friends of Canadian Media’s executive director, Marla Boltman. “We want to support funding for CBC/Radio Canada, so we’ve created a bold campaign that pokes fun at political ads.”

According to the group, the English campaign will kick off with projections onto buildings and wild postings in Vancouver, Winnipeg and the greater Toronto and Hamilton area (GTHA). Ad display trucks will drive through Vancouver, the GTHA and Ottawa. Digital ads, TV and radio commercials will appear in both languages the following week right across the country.

“Given the recent unprovoked economic attacks by Trump and his digs about the 51st state, Canadians are rallying around the maple leaf to protect our sovereignty and our democracy,” Boltman adds. “That makes CBC/Radio Canada’s ability to gather us as a national community more important than ever.”

Jungle handled media for the campaign, while the creative was developed by Wunder, with Middle Child leading PR.

On October 30, 2024, Friends of Canadian Media appeared before the Standing Senate Committee on Transport and Communications to discuss the vital importance of the CBC’s local services.

View the full session here

Read the transcript.

On May 6th, 2024, our Executive Director, Marla Boltman, faced off against the Canadian Taxpayers Federation, as part of a panel discussion about the CBC on CKNW AM 980 Talk Radio with Mike Smyth.  

Listen to the full discussion.

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