Our Priorities

News and Journalism

Credible and reliable journalism allows us to embrace shared truths and agree on fundamental facts, keeping us safe, informed and connected, especially in times of crisis.  It investigates issues of local and national importance, while asking uncomfortable questions of those in power, and those with power. Put simply, a thriving journalism sector underpins a strong civil society and a fully functioning democracy.

Thanks in large part to the market dominance of the digital ad economy by foreign tech giants like Meta and Google, we are facing a crisis in the Canadian news sector, characterized by massive job losses and shuttered local news outlets – Canadians’ primary source of information.  We must meet the moment with decisive action that puts Canadian news media on the path to long-term sustainability.

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As of 2024, over 13 billion dollars in advertising revenue are being extracted from the Canadian economy annually, due to a longstanding federal tax loophole that allows Canadian business to claim tax deductions for advertising on foreign digital media like Facebook and Google.

This updated research paper, commissioned by Friends of Canadian Media, argues for policy changes that would fix this legislative flaw, and support Canadian news, programming, and jobs.

Read the updated report.

In December 2023, Friends of Canadian Media commissioned The Gandalf Group to conduct a survey on where Canadians get their news, and which sources they trust the most for credible, reliable information.

Read the report.

Politicians need to move beyond their anger over Bell Media’s cuts and actually help Canadian media compete.

The roaring cascade of cuts to news journalism continued last week — this time at Bell Media — prompting Prime Minister Justin Trudeau to say he was “pissed off” and B.C. Premier David Eby to bemoan Bell’s “encrapification” of news. Prior to the new year, news of layoffs at the CBC provoked similar responses.

Sadly, even the best sound bites won’t fund journalism, nor will hauling Bell executives in front of Parliament for a public pillory.

Read more at the Toronto Star.

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