Along with this cultural and linguistic diversity, the impact campus/community radio has on Canadian music can’t be overlooked. Commercial and campus stations have the same Canadian Content rules, but how they are applied is not the same. Commercial stations have a different purpose: they want to broadcast to as many ears as possible so they can get as many advertising dollars as possible. As such, you will hear the same handful of artists over and over. People like to hear the hits, and there’s nothing wrong with that. But on stations like CKCU, you will hear incredible music from Canadians in every genre. Do you have any idea how hard it was for me to find good Canadian rap music to play in 1997? Now, thanks in part to campus/community stations enabling an infrastructure and audience, my biggest problem is deciding which great Canadian rappers to feature.
This fostering and enabling works even better at the local level. Stations like CKCU are made up of people with diverse backgrounds from across the community, both musical and cultural. The smaller music scenes are given a platform on campus/community radio. Voices are heard, music is played, scenes grow. Artists that will never get played on commercial radio have a home. What happens if we lose those homes across the province?