His main focus was to configure specialty services in a way that would ensure their sustainability in the Canadian environment. To do so, he pushed for adequate legislation, suitable funding and effective marketing strategies.
Bureau’s achievements as head of the CRTC go further. Every decision made by the organization when renewing a licence came with research and development requirements. He was deeply interested in the quality of the content featured in the specialty channels’ programming. This concern was also seen when a licence changed hands. The buyer had to meet funding requirements for the research and improvement of its content. If these requirements were not met, the transaction could be refused.
The rise of Canadian broadcasting and telecommunications marked the dawn of a new era. Bureau was determined to make sure all Canadians had access to a world-class communication system, one that improved their quality of life and fostered innovation.
Requests for specialty services poured in from all over, and Bureau would evaluate the relevance of each request, with a forward-looking vision. This led to the addition of new players such as TV5 Québec Canada, a channel whose programming reflected the international French-speaking community; and VISION TV, a multi-faith, multicultural entertainment channel.
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In 1989, Bureau left the CRTC, and the following year he became president of the media division at Astral Communications, where he continued to leverage his experience and skills in specialty services. At that time, Astral had very few French and English-language channels. However, with the support of president Harold Greenberg, Bureau made Astral one of the top telecommunications companies in the country. By the time he left Astral a few years later, the company boasted dozens of radio and television channels, including the Central médiatique, comprising the Movie Network and Super Écran.
In 2013, when Bell Canada Enterprises acquired Astral Communications, Bureau went back to practising law at Heenan Blaikie, the firm where Trudeau and Chrétien had previously worked.