Skip to contentSkip to navigation
CBC seeks to broadcast less Canadian content
Media Monitor
Media Monitor - Terms and Conditions

Media Monitor is Canada's leading database for news stories on the broadcasting system, media ownership and cultural policies in Canada. The purpose of this database is to collect and preserve news stories relating to these issues, without modification, so that the public may, without cost, access the database for the purposes of scholarship, research, private study and related purposes.

One example of fair dealing is downloading a single copy of an article or part of an article for your own research or private study. The materials on this database are protected by the Canadian Copyright Act, and apart from the exercise of fair user rights, no unauthorized use or reproduction is permitted without the consent of the copyright owners. If you are willing to restrict your use of this database to the uses permitted by the Canadian Copyright Act, then please click Accept below.

CBC seeks to broadcast less Canadian content

Written by
Dylan Robertson
Published by
Winnipeg Free Press
January 3rd, 2020

"It can't be just at (the CBC’s) sole discretion, with no transparency or oversight; that’s crazy."

With large streaming services evading Canadian-content quotas, the public broadcaster is asking Ottawa for permission to put less Canadian content over its airwaves.

That has the media advocacy group Friends of Canadian Broadcasting calling on Ottawa to impose onto streaming giants the requirements conventional broadcasters already face.

"There’s an accountability and transparency problem," said Daniel Bernhard, who leads Friends.

The Canadian Broadcasting Corp. recently asked the Canadian Radio-television and Telecommunications Commission to drop its quota of primetime TV content from nine hours of Canadian content to seven.

The CBC wants to lower the quota of local content in metropolitan markets like Winnipeg from 14 to 12 hours a week, with similar reductions for its French-language service, Radio-Canada.

CBC officials argued this accounts for the uptick in Canadian content it streams online.

"The manner in which the corporation provides its services is changing to meet the needs and interests of Canadians and in response to the evolution in how that content is being consumed," reads the network's November proposal to the CRTC.

Like all large broadcasters, CBC already files regular, detailed accounts to the CRTC of what content it airs on TV and radio, and how much it pays for original productions.

Yet the broadcaster doesn’t provide detailed information on its online offerings to the regulator.

That’s because of a 1999 order that counts online transmission of video and sound as separate from radio and television.

Bernhard has been lobbying the new government to park the CBC's online offerings under the same standard.

"We’re not against their focus on digital, but it can’t come at the expense of the vast majority of listeners and viewers — who are right now not on digital channels," he said, citing the network's own audience numbers.

"It can't be just at (the CBC’s) sole discretion, with no transparency or oversight; that’s crazy."

Stay informed, subscribe to the FRIENDS newsletter


You are a few fields away from becoming a friend.


The CRTC’s 1999 order also exempts streaming giants like Netflix, Amazon, Apple and Disney from quotas for broadcasting Canadian content and funding its creation.

The Trudeau government came to power in the 2015 election, which saw all parties shy away from what the Conservatives called a "Netflix tax."

After years of coaxing web giants into voluntarily funding Canadian content, the Liberals say they now plan to beef up the rules for streaming services and social media.

However, the government is waiting for an international report to be finalized this summer on how countries can levy taxes on global Internet giants.

The Liberals have parked an election pledge to implement a three per cent tax on large online firms’ advertising and data sales.

Heritage Minister Steven Guilbeault promised last month his government will "quickly modernize pre-Internet laws so that web giants can offer more Canadian content, contribute to its creation, promote it and make it easier to find," though he did not say how.

The government is also set to receive a massive report on overhauling the Broadcasting Act and telecommunications rules.

That years-long review should include suggestions for updating the CBC’s 1991 mandate, which doesn't provides any guidance to the broadcaster on how it should operate online.

In any case, Prime Minister Justin Trudeau’s mandate letter for Guilbeault included a task to "strengthen the regional mandate of CBC/Radio-Canada to broadcast more local news" and require CBC to share more digital content with journalism start-ups and community newspapers.

Guilbeault told the news site iPolitics last month that Ottawa will put up the cash to have CBC hire more local-news reporters.

Bernhard said he’s encouraged that the Liberals are shoring up the CBC’s regional offerings.

But he said Ottawa would have more cash to give the CBC if it passed simple regulations to fold web giants into existing CRTC rules, and tax them like any other company.

He feels Ottawa needs to rethink how it funds the CBC, instead of forcing the network to keep up various attempts to turn a profit, especially in the crowded English-language TV market.

"They keep failing. This approach of trying to be commercial, to then get the revenue, to then finance the public-service mission — it's not working, and it hasn’t worked for 30 years," Bernard said.

"CBC is really at a crossroads."

© Winnipeg Free Press