Skip to contentSkip to navigation
CBC must diversify revenue to protect it from political whims, president says
Media Monitor
Media Monitor - Terms and Conditions

Media Monitor is Canada's leading database for news stories on the broadcasting system, media ownership and cultural policies in Canada. The purpose of this database is to collect and preserve news stories relating to these issues, without modification, so that the public may, without cost, access the database for the purposes of scholarship, research, private study and related purposes.

One example of fair dealing is downloading a single copy of an article or part of an article for your own research or private study. The materials on this database are protected by the Canadian Copyright Act, and apart from the exercise of fair user rights, no unauthorized use or reproduction is permitted without the consent of the copyright owners. If you are willing to restrict your use of this database to the uses permitted by the Canadian Copyright Act, then please click Accept below.

CBC must diversify revenue to protect it from political whims, president says

Written by
Giuseppe Valiante
Published by
Nanaimo News Now
May 3rd, 2019

CBC president says funding instability is particularly difficult for the company's journalists.

The CBC must continually look for new commercial revenue streams — particularly internationally — as a way to protect itself from the whims of politicians, the public broadcaster's president, Catherine Tait, said Friday.

Tait told reporters following a speech to a business luncheon in Montreal that the CBC is vulnerable to changes in government. The funding instability is particularly difficult for the company's journalists, she said.

The CBC regularly faces a barrage of criticism from competitors who claim it unfairly competes for advertising dollars with private companies that don't receive anywhere near the same government support.

But Tait says the public broadcaster doesn't really have a choice. It needs both public and private money to ensure some level of revenue stability.

"We want to keep our diversified funding revenue model because we don't want to be vulnerable to shifts in the marketplace and government — that makes us stronger," she said. "One way to do it is international revenues."

Stay informed, subscribe to the FRIENDS newsletter


You are a few fields away from becoming a friend.


Conservative Leader Andrew Scheer, who has been consistently ahead in recent polls, reportedly suggested as a leadership candidate that he would gut funding to the CBC's news division if he becomes prime minister.

The Liberals' first budget after they won the 2015 election included hundreds of millions of dollars in new CBC funding, following years of cuts by the Conservatives under Stephen Harper.

Following her speech to the Chamber of Commerce of Metropolitan Montreal, Tait refused to say if the prospect of Scheer becoming prime minister in the fall worries her.

"Listen, I'm not here to comment on politics," she said. "I am an appointee with an amazing mandate to protect and to defend public broadcasting. We will do what we have always done — regardless of government: we work to serve Canadians."

When asked what the CBC can to do wrestle itself away from the criticism it is beholden to the Liberal party for funding stability, she said, "We stay focused on our mandate. That's it."

© Nanaimo News Now

In this article
Join our campaign to refinance CBC so it can fight disinformation and advance Canadian culture.