A chorus of Canadian voices, from front-line workers to grocery and transit providers, will bring life to #CanadaTogether on broadcast and social media through special thank you spots.
The spots, the brainchild of marketing legend Geoffrey Roche and his business partner Jack Harding, will feature big names like Scott McGillivray, the Scott Brothers, Olympian Hayley Wickenheiser and more.
Every Sunday at noon, Canadians are being invited to sing O Canada together to show gratitude for front-line workers risking it all to protect us.
“Thanking front-line workers through the unifying power of our national anthem is an impactful way to show our gratitude and to bring the country together every week,” added Murphy.
ET Canada will also be broadcasting a lineup of performance-based specials to keep Canadians company during the crisis.
Every Sunday night at 7 p.m. EST, Canadians can tune in to Global TV for Coronavirus: The New Reality, a weekly broadcast special for the most up-to-date information on the pandemic.
For anyone feeling lonely or isolated during this period, canadatogether.com is a wealth of resources and entertainment, encouraging us all to learn together, plan together play together and stand together.
“In the face of the COVID-19 pandemic, Canadians everywhere are showing their resilience and kindness while proving that even in the toughest of times, we can and will always support and come through for each other,” said Paul McAleese, incoming president of Shaw Communications.
“More than ever, we are all looking for new ways to feel connected. #CanadaTogether gives us a platform where we can express our appreciation for people on the front line who are working tirelessly to keep us all safe and feel more connected to each other as we get through these times together.”
© Global News