Actions the News Industry Has Taken
The increased viewership is being met with efforts by the broadcast industry in Canada to make programming centered on COVID-19 available for free. On March 14, the Canadian Broadcasting Corporation (CBC) and Radio-Canada (CBC’s French-language service) announced that its 24-hour news services in English and French were unlocked across multiple TV distributors in the country.
“As Canadians face the COVID-19 coronavirus pandemic and the constantly changing situation, CBC/Radio-Canada and the country's TV distributors want to ensure more Canadians have access to the latest trusted information,” a CBC release stated.
The CBC News Network was made available to all subscribers on Bell TV, Shaw, Cogeco, Eastlink, Rogers and Telus Optik TV. French-language programs from Ici RDI (Radio-Canada) were available to all subscribers on Bell TV, Vidéotron and Cogeco. CBC news content is also available online via its streaming service CBC Gem, the CBC website and mobile app, as well as ici.radio-canada.ca.
Canada’s daily news providers have also announced measures to make content about the outbreak more accessible. Paywalls at Canada’s three largest daily news organizations were taken down in early March for stories related to the pandemic. The Toronto Star announced the release of these stories on March 4, while The Globe and Mail did the same on March 11 with National Post following suit on March 16.
The actions of Canada’s traditional news media—both broadcast and daily news online—could lead to greater audiences, especially as trust erodes in social media. Décrypteurs, Radio-Canada's social media fact-checking team, has been monitoring the “unprecedented spread of disinformation and fake news” related to the crisis.
Misleading video is a particularly acute issue that Décrypteurs tracks. “Since the beginning of the crisis, Décrypteurs has received an enormous number of questions related to images or videos circulating on social media,” wrote Jeff Yates, a Radio-Canada columnist who works on the Décrypteurs team, on CBC.ca. “These images often purport to show what's going in on in this or that country. For example, Décrypteurs has seen videos from 2018 being applied to the present crisis, presenting a false narrative.”
For their part, social media companies have announced measures to verify information spread on their platforms and remove false content. Twitter announced measures in January in advance of the pandemic to monitor and remove false information.
On March 18, Facebook launched the Coronavirus Information Center, located at the top of the News Feed featuring news from health authorities. It also blogged about measures for limiting misinformation, banning ads for items like face masks and removing misinformation about COVID-19 on Instagram.