As the battle for TV viewers intensifies, Bell Media says it has struck an agreement for the exclusive Canadian rights of original series made for the upcoming U.S. streaming platform HBO Max.
The pact with Warner Bros., announced Wednesday, will secure a fresh selection of programming to help fortify Bell's Crave streaming brand in an increasingly crowded market when Apple TV Plus and Disney Plus arrive in November.
The deal also confirms that HBO Max isn't headed to Canada as a stand-alone option when it launches stateside next May, a move that would have thrown another streaming competitor into the ring.
Instead, Bell Media president Randy Lennox said TV shows produced by Warner for HBO Max will mostly land on Crave's premium HBO tier, which costs roughly $20 per month. HBO Max will cost $14.99 per month in the United States.
For Canadians, the Crave subscription price won't be raised as part of the new agreement, Lennox added.
“We wanted to simplify this convoluted world of so many offerings,” Lennox said in an interview with The Canadian Press.
“Disney Plus, Netflix and Amazon are inarguably ubiquitous goliaths - but when you add all this content ... to the already substantial Crave offering, I really do believe we compete on the world stage.”
Upcoming titles in the HBO Max deal, which takes effect next year, include a spinoff of “Gossip Girl,” DC Comics series “Green Lantern,” and “Dune: The Sisterhood,” a project from Quebec director Denis Villeneuve that's set in the universe of Frank Herbert's “Dune” novels.
But not everything on HBO Max will be mirrored in Canada. The agreement only covers output from Warner's television production operations.
That means certain TV shows produced by other companies will be excluded, among them Sony's update to the cult animated series “The Boondocks,” and “Sesame Street,” which has a U.S. deal with HBO Max for both past and upcoming seasons.