Algorithms, push notifications and hashtags have been increasingly personalizing the way we experience the world around us ever since the inception of the internet. As more and more people refer to easily digestible social media posts as their preferred source of news, traditional outlets like newspapers and magazines are left in the lurch, facing layoffs and budget cuts.
But even though Canadians say they use social media to find news, they’re even losing trust in that. In a recent poll commissioned by the Canadian Journalism Foundation, 52 per cent of Canadians reported using Facebook, Instagram and Twitter as their top sources of news, but only 32 per cent trust that the information they’re getting is true.
At the heart of the decline of both traditional and social media journalism is a problem that threatens to destroy the integrity of the industry as a whole: “fake news.” Online, all information has the potential to spread like wildfire, including misinformation. But it’s not all bleak. As more and more Canadians become skeptical of traditional and social media, they’re turning to another source: documentaries.