Yes, learning is undergoing transformational change. Paper-based encyclopedias are less relevant. Knowledge and critical thought are joined at the hip. Developing competencies such as communication and problem-solving have surpassed the teaching of techniques and processes. Worldwide, the fourth industrial revolution, the digital one, transforms both the goals and the ways of learning.
In this context, Groupe Média TFO plays its role by multiplying initiatives to prepare young Ontarians to contribute fully and with discernment to the society of tomorrow.
We do not know what tomorrow’s trades and skills will be. Our duty, therefore, is to help current and future generations of francophones and francophiles achieve their potential and further the cause of education in Canada.
Through a range of innovative audiovisual and digital content (in particular, our 22 YouTube channels, which have generated over 700 million views), we contribute to the achievement of the Ontarian and Canadian Francophonie potential: 10 million speakers, 2.7 million living in a linguistic minority situation.
As for Groupe Média TFO, a main pillar of Franco-Ontarian and Canadian culture, our commitment to the Francophonie is quite clear. And we have a duty of accountability to our audiences and partners.
The necessity to reinvent oneself, over and over
The pervasiveness of transnational digital giants in all sectors of economic activity has disrupted national ecosystems and industries. High-performance connectivity, tever-expanding super databases and disintermediation are disruption drivers. And like many others, Groupe Média TFO has reinvented itself, and continues to do so.
The story of our digital transformation began in 2011. A quick and efficient digital transformation must rely first on a shared internal vision. To achieve this, our business structure was revamped in stages to break down silos and emphasize co-operation and a cross-sectional approach. The idea was to let ideas and competencies emerge… and refocus on human potential.
Thanks to the innovation, creativity, commitment and imagination of our teams, we turned the organization around, from a traditional broadcaster to a digital player with an international outreach. This converging model, at the crossroads of the public sector and entrepreneurship, seeks to leave no stone unturned in serving its primary mandate in Ontario while pursuing development activities elsewhere that strengthen its core and generate new revenues.
LUV, the Laboratoire d’univers virtuels (virtual universes laboratory), is an excellent example of this. LUV is an innovative production solution, unique in North America. By setting up this cutting-edge studio for itself and opening it up to different industry players on a commercial basis, Groupe Média TFO is working to benefit the whole creative ecosystem. This efficient approach maximizes public-sector resources—as does the creation of the first Blockchain prototype in the Canadian audiovisual sector, to transform the management of the industry’s digital cultural productions.
With our modest digital know-how, we persevere in a never-ending search for distribution opportunities. Over the last few years, we have entered into high-profile international distribution agreements with Louisiana Public Broadcasting and PBS Learning Media in the United States, with Qwant and Beneylu in France, and now with the distribution of our pre-school content on Chinese platforms.
Here as elsewhere, digital technology offers an opportunity to nourish a continuous dialogue with our audiences within the great international francophone family.
THE DIGITAL SPRINT OF GOVERNMENTS
We believe in the accountability of public enterprise through digital measures. We are in alignment with governments adopting digital strategies in their service offerings. The Service Ontario portal is a good example of this, showing the strong trend towards producing digital reports on government services. There are other striking examples of governmental digitalization in Estonia, India, and Rwanda, to name a few. Governments are also involved in large-scale data aggregation.
We believe that digital accountability gives decision-makers precise instruments to improve evaluation of the economic benefits and effects of investments made in furtherance of their public policies.
Over the last few years, we have been implementing a shift towards responsible data management, which allows us to optimize our business model. The first step was to create an index to measure the social impact of our learning content to francophone and francophile communities in Ontario and the rest of Canada.